YouTube.  It’s the #1 video website on the internet, with 4.67 billion more views than their closest competing video website.  In one day alone,  YouTube receives double the number of views all three major primetime television networks receive, combined, at 2 billion.  More content is created for YouTube in 60 days than these same primetime networks create in 60 years.  48 hours of video are uploaded to YouTube every single minute, adding up to, literally, decades of content.1  Suck on that, television.

So, video makers, marketers, and advertisers have a great place to promote their product, and the best part of all – it’s free.  Unlike television and print ads, people are encouraged to share videos with one another, make comments, ‘like’ videos, and with social networking like Facebook and Twitter, show others what they are watching, without any cost to the creator.  That’s why companies need to be on, at the very least, the internet nowadays.

But just who is on YouTube?

Here’s some interesting statistics and facts you might not have known, or maybe you never even thought about.²

• Politically speaking, there are 0.2 million more Republicans on YouTube than Democrats, but, overall, there roughly 2.3 million more Independent voters than the Republican and Democrat parties.
• The average median income of American YouTube users is $74,000 a year.
• Just under 70% of YouTube users are college educated. 
• The age of the average YouTube user?  33 years old.
• 70% of YouTube traffic, however, comes from outside the United States – YouTube has been localized in 23 different countries, and in 24 different languages.
• More than half of American YouTube users are from Suburban areas, as apposed to Urban or Rural places.
• The YouTube audience is 53% Male and 47% Female.  
• 47% of YouTube users are married.